Between Thing and Theory

Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing

M production with sales potential is essential for survival in volatile markets. Manufacturing and marketing managers compete for staff, space, cash, and other assets as they struggle both to determine what and how many products ought to be produced, and to actually produce them. We develop an analytical framework to answer one simple question, “How much marketing research should a firm do when...

Thing Theory: Connecting Humans to Location-Aware Smart Environments

As architects, entrepreneurs, hoteliers, healthcare professionals and others embrace the Internet of Things (IoT) and the Smart Environment paradigms, developers will bear the brunt of constructing the IT relationships within these, making sense of the big data produced as a result, and managing the relationships between people and technologies. We explore how PolySocial Reality (PoSR), a frame...

Can the Sofa Speak? A Look at Thing Theory

attribution theory and personality traits among efl learners

هدف از این تحقیق یافتن ارتباط بین نحوه نگرش زبان آموزان به موفقیت و شکستشان و نوع شخصیت آنها است. 216 زبان آموز، 111 پسر و 105 دختر، در سطح متوسط که در آموزشگاه زبان انگلیسی شکوه مشغول به تحصیل بودند در این پژوهش شرکت کرده اند. شرکت کننده ها دو پرسشنامه neo-ffi و atfll را تکمیل کرده اند. نتیجه نشان داد که: احساسات با توافق پذیری و وظیفه شناسی ارتباط مثبت و با روان نژندی ارتباط منفی دارد. تصور ا...

the relationship between critical thinking and reading strategies

during the process of reading, sometimes learners use ineffective and inefficient strategies and some factors may influence their use of strategies. perhaps critical thinking is one of these factors. this study aims to identify those categories of reading strategies that are mostly used by iranian efl learners and to see if there is any significant relationship between the critical thinking abi...